With demand for meat alternatives surging, supermarkets are investing heavily to make climate-friendly products more affordable. The Co-operative Group announced it would slash the price of its vegan burgers and sausages by more than half to bring them in line with meat equivalents. Tesco followed suit by cutting prices across dozens of products in its Plant Chef range. The moves make business sense as well as enabling people to eat more sustainably. In January, global campaign group Veganuary said a record 500,000 people around the world had pledged to eat only plant-based foods during the month – double the number two years previously.