‘Comic Sans: a joke to designers – a tool to dyslexia.’ So announced Dyslexia Scotland as they unveiled a campaign to remind graphic designers that when communicating, the aesthetic choices they make often result in certain communities being excluded. And in the case of dyslexics – who may perceive text as overwhelmingly chaotic – this means around 6.3 million people, or around 10% of the British population. The campaign was backed by WeTransfer and sought to remind designers that even if they don’t necessarily fall in love with the typeface, ‘beautiful design and being dyslexia-friendly don’t need to be mutually exclusive.’