Children are putting their famous pester power to work for global sustainability.
Unable to resist the incessant nagging, Lego has announced that the toy brick manufacturer will be replacing plastic packaging with paper bags from 2021.
Lego says it has received “many letters about the environment” from children full of “passion and ideas” that inspired the company to step up their efforts to ditch single-use plastic.
Lego will start by selling loose bricks in paper bags made from FSC-certified, recycled paper. In a successful prototype trial, children said they liked the paper bags because they were easy to open as well as being environmentally friendly.
A move towards paper packaging is the first step in LEGO’s goal to make all packaging sustainable by the end of 2025.
In a statement, LEGO Group CEO Niels Christiansen named children as the company’s role models, saying, “We are inspired by the millions of kids who have called for more urgent action on climate change”.