K-Pop fan community drives environmental activism

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K-Pop’s vast legions of fans already have a strong track record of networked political activism. In 2020, when Dallas police launched an app encouraging citizens to report any protest activity, K-Pop fans flooded the service with their own fancams, rendering the service unusable. In June of the same year, they collectively raised $1m for Black Lives Matter. They have now turned their attention to green activism, with the No K-Pop on A Dead Planet campaign training up ambassadors across different countries and calling for K-Pop labels to make albums with less plastic and more sustainable materials. Major releases have already switched to sustainably managed paper stocks, less chemically intensive ink, and fewer plastics nationwide.

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