Fashion has a terrible environmental footprint – and a growing recognition of the problem is driving innovations that would have been hard to imagine a few years ago. Take H &M: the company is trialling a blockchain clothing rental service in a Berlin store, and setting up a platform in Canada to help customers resell their items. Urban Outfitters in the United States is conducting similar experiments with the fast-growing resale market. The Ellen MacArthur Foundation, a circular economy think-tank, reckons that rental, resale, repair and remaking can make a significant dent in carbon emissions from the fashion industry – though consumers in wealthy countries will still need to buy fewer new garments for the industry to hit climate goals.
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